We were driven to do a complete overhaul of Shambhala Music Festival's digital presence. We focused on migrating to Webflow for greater flexibility and ease of content management, while simultaneously developing a custom Shopify solution for the merchandise store. A key aspect of this project was reworking the site's information architecture and user experience, guided by insights from a detailed UX audit and workshop. A key focus was put on how we could utilise the incredible artwork for this years festival but also create a site that felt true the the Shambhala brand.