Laneway's website posed a multifaceted challenge: it was information-heavy and stood on it’s own not connected to the event and socials look and feel. We wanted to streamline this labyrinth of information while highlighting Jack Irvine's festival artwork. 

We aimed to harmonise all touchpoints, ensuring a seamless experience from social media to the website to the event itself. With a focus on user-friendliness and accessibility standards, we tackled the core challenge: consolidating content updates, reducing redundancy, and creating a functional, cohesive website.