Kashmire — Frictionless checkout for streetwear by Théo ToussaintKashmire — Frictionless checkout for streetwear by Théo Toussaint

Kashmire — Frictionless checkout for streetwear

Théo Toussaint

Théo Toussaint

End-to-end purchase flow — from product discovery to payment confirmation.
Role · UX Design, Art Direction Focus · E-commerce, Conversion

Frictionless checkout for streetwear.

Product page, cart, and checkout optimized for mobile-first DTC conversion. Every tap moves the customer closer to purchase.
Product Page

Every detail serves the sale.

Large product imagery, bold add-to-cart, delivery estimate, size guide — no scrolling to buy.
Large product imagery, bold add-to-cart, delivery estimate, size guide — no scrolling to buy.
Cart Drawer

Add to cart without leaving the page.

Slide-in cart with quantity controls, running total, and one-tap checkout.
Slide-in cart with quantity controls, running total, and one-tap checkout.
Mobile First

Same flow, optimized for thumbs.

Product page and cart drawer — responsive, fast, no pinching.
Product page and cart drawer — responsive, fast, no pinching.
Checkout

Express checkout in 3 taps.

Shop Pay, Google Pay, PayPal above the fold. Traditional form below for everyone else.
Shop Pay, Google Pay, PayPal above the fold. Traditional form below for everyone else.

Every extra click is a customer you'll never see again.

UX Design · Art Direction · Product Photography Direction

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Client: Kashmire Platform: Shopify Photography: Marcello Rudi
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Posted Dec 20, 2025

Product page, cart, and checkout flow designed for mobile-first DTC conversion. Art direction for product photography.