Kashmire — Frictionless checkout for streetwear
Théo Toussaint
End-to-end purchase flow — from product discovery to payment confirmation.
Role · UX Design, Art Direction Focus · E-commerce, Conversion
Frictionless checkout
for streetwear.
Product page, cart, and checkout optimized for mobile-first DTC conversion. Every tap moves the customer closer to purchase.
Product Page
Every detail serves the sale.
Large product imagery, bold add-to-cart, delivery estimate, size guide — no scrolling to buy.
Cart Drawer
Add to cart without leaving the page.
Slide-in cart with quantity controls, running total, and one-tap checkout.
Mobile First
Same flow, optimized for thumbs.
Product page and cart drawer — responsive, fast, no pinching.
Checkout
Express checkout in 3 taps.
Shop Pay, Google Pay, PayPal above the fold. Traditional form below for everyone else.
Every extra click is a customer you'll never see again.
UX Design · Art Direction · Product Photography Direction
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Client: Kashmire Platform: Shopify Photography: Marcello Rudi
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Posted Dec 20, 2025
Product page, cart, and checkout flow designed for mobile-first DTC conversion. Art direction for product photography.
