Active8 Pool Tables: Website for a Custom Pool Table Brand
Anush | Foundrline.com
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What the client had to say
Anush was great - understood the brief, the direction, and was very helpful in completing the rest of the design for me.
Peter Wright, mnmlst
Nov 15, 2025, Client
Posted Oct 25, 2025
Designed a refined, high-contrast digital experience that feels modern, credible, and distinctly Australian.
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Timeline
Sep 12, 2025 - Sep 24, 2025
Clients
mnmlst
Active8 Pool Tables: Redefining the Digital Experience for a Custom Pool Table Brand
Client
Active8 Pool Tables (Australia)
Industry
Manufacturing / Lifestyle / Retail
Challenge
Active8 Pool Tables has been a trusted name in custom-built and payWave-enabled pool tables for over 25 years. Their physical products exude quality — handcrafted, technologically advanced, and tailored for hospitality venues — but their digital experience didn’t reflect the same level of craftsmanship.
The challenge was to design a UI system that communicates sophistication and trust, showcasing both design and technology while keeping navigation simple for venue owners and leisure buyers.
Solution
We created a new user interface that blended elegance, function, and local identity:
Visual Direction — dark premium palette with gold and neutral accents to echo the materiality of slate, wood, and felt.
UI Components — modular grid system, bold headings, and visual dividers for clear storytelling across pages.
Content Hierarchy — prioritized product range, PayWave technology, and customization options with intuitive visual rhythm.
Photography Integration — elevated imagery of tables, venues, and details with cinematic framing to reflect craftsmanship.
Design System — scalable UI library for consistent expansion across future sections like Custom Designs and Venues.
Results / Impact
The new UI direction positioned Active8 as a premium lifestyle and innovation brand, not just a supplier:
Modern Brand Alignment — visuals now mirror the premium quality of their products.
Simplified Navigation — clear pathways for exploring models, customization, and technology.
Increased Engagement — improved scannability and visual storytelling retained users longer.
Ready for Expansion — component system supports scalability across upcoming digital campaigns.
Industry
Manufacturing / Lifestyle / Retail / Hospitality
Tags
UI Design for Product Brands
Visual Direction & Brand Identity Alignment
Modular Design Systems
Responsive Grid Layouts
Content Hierarchy & Information Design
Conversion-Focused Product Presentation
Accessibility-First Interface Design
UX for Lifestyle & Retail Brands
Let’s Build What’s Next — Together.
If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —
👉 Visit my website or Book a call here to start the conversation.