Active8 Pool Tables: Website for a Custom Pool Table Brand

Active8 Pool Tables (Australia)

Manufacturing / Lifestyle / Retail

Active8 Pool Tables has been a trusted name in custom-built and payWave-enabled pool tables for over 25 years. Their physical products exude quality — handcrafted, technologically advanced, and tailored for hospitality venues — but their digital experience didn’t reflect the same level of craftsmanship.

The challenge was to design a UI system that communicates sophistication and trust, showcasing both design and technology while keeping navigation simple for venue owners and leisure buyers.

We created a new user interface that blended elegance, function, and local identity:

Visual Direction — dark premium palette with gold and neutral accents to echo the materiality of slate, wood, and felt.

UI Components — modular grid system, bold headings, and visual dividers for clear storytelling across pages.

Content Hierarchy — prioritized product range, PayWave technology, and customization options with intuitive visual rhythm.

Photography Integration — elevated imagery of tables, venues, and details with cinematic framing to reflect craftsmanship.

Design System — scalable UI library for consistent expansion across future sections like Custom Designs and Venues.

The new UI direction positioned Active8 as a premium lifestyle and innovation brand, not just a supplier:

Modern Brand Alignment — visuals now mirror the premium quality of their products.

Simplified Navigation — clear pathways for exploring models, customization, and technology.

Increased Engagement — improved scannability and visual storytelling retained users longer.

Ready for Expansion — component system supports scalability across upcoming digital campaigns.

Manufacturing / Lifestyle / Retail / Hospitality

UI Design for Product Brands

Visual Direction & Brand Identity Alignment

Modular Design Systems

Responsive Grid Layouts

Content Hierarchy & Information Design

Conversion-Focused Product Presentation

Accessibility-First Interface Design

UX for Lifestyle & Retail Brands

If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —

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