Successfully revamped booking website to clarify UX & boost SEO
Mathilde Neau
Web Designer
Digital Marketer
SEO Specialist
Worked with ChaletsHygge.com, a successful bootstrapped business in the short-term rental and hospitality space.
The Challenge 🧩
The main challenge was to revamp Chalets Hygge's Lodgify website to simplify/clarify the user experience and optimize for SEO while maintaining existing structure.
We mapped out an action plan that included structuring the site plan, pages, and working toward SEO optimization in English and French Canadian and delivered a new performing website.
The work included 👩💻
Keyword Research using SemRush to identify pillar keywords to use for main pages. Identified 4 key ones to double down on.
Optimized each page around keywords, and create new pieces of content per page.
Redesigning the menu to improve user experience, and SEO strategy.
Implemented all changes in their low-code website tool (Lodgify)
Feedback from client ✨
Feedback from client
