SEO Marketing Strategy Revamp
Mathilde Neau
Digital Marketer
SEO Specialist
Ahrefs
Google Search Console
Webflow
Currently working with Holberton School France, a widely-known programming, and developer school based in Europe.
The Challenge 🧩
Improve SEO performance and Google as a traffic sources to acquire students, including locally for 5+ onsite schools, and non-branded queries.
The work included 👩💻
Audit their website to go deep into what is working, and not working, and draft a recommandation.
Identify areas of improvement around non-branded queries, local SEO and technical content potential.
Extensive Keyword Research with Ahrefs to identify specific keywords to rank (or rank better) for, review and optimize on all existing pages.
Improve technical details on Webflow.
This is an ongoing project!
