Young Author's Book Showcase

Nikolay Staykov

Brand Designer
Web Designer
UI Designer
Adobe Photoshop
Figma
Framer
Introduction: Syarova.com embarked on a transformative journey to showcase the talent of a young, female author and her captivating fantasy book, "Salvatriks." This case study delves into the challenges faced and the remarkable improvements achieved, shedding light on the path to a more refined and effective online presence.
Challenges:
Branding Sophistication: Salvatriks aspired to convey a sense of magic and wonder. However, crafting a brand identity that balanced sophistication with the whimsy of fantasy proved challenging.
The Great Visual Drought: Our treasure chest was scarce on riches, particularly on product images and media. Crafting a captivating book page with limited visuals was like searching for a dragon's toothpick.
Streamlining the Checkout Section:The checkout process was marred by complexity, resembling a labyrinth that needed simplification to enhance the user experience.
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Achievements:
Efficient Loading Speed: Significant improvements in website loading speed were made, ensuring visitors could access the "Salvatriks" experience swiftly and seamlessly. By reducing 80% of the media size through more efficient export settings, we were able to accomplish 7x faster loading time.
SEO Mastery: "Syarova.com" implemented robust SEO strategies, enhancing the website's visibility and making it more discoverable to potential readers.
Branding Excellence: The website's branding underwent a transformation, preserving its sophistication while embracing the distinctive personality of the author, creating a memorable and recognisable identity.
Streamlined Checkout Process:The checkout section was redesigned for clarity and simplicity, making it a hassle-free experience for users.
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Conclusion:Through diligent efforts and strategic enhancements, "Syarova.com" succeeded in elevating the presentation of "Salvatriks" and the author's brand. These improvements transformed the website into a more welcoming portal for readers, improving both the engagement and the conversion rates - converting visitors to customers.
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