Packaging Design | Chia Drinks
Alec Minimalec
Chia Drinks needed more than a redesign — it needed presence.
The direction focused on reduction and shelf clarity. A refined logo, softened tones, and a structured layout system create a modern, health-forward identity without falling into generic wellness tropes.
Minimal composition. Strong hierarchy. Built for real retail environments.
Chia Dia is positioned as a premium natural chia drink.
The packaging system was designed around softness and clarity — muted tones, minimal typography, and gentle gradients that reflect freshness without overwhelming the shelf.
Each flavor is differentiated through controlled color blocking while maintaining a cohesive visual language across the range.
The goal wasn’t to look “healthy.”
It was to feel refined, modern, and trustworthy. Clean hierarchy. Balanced composition. Shelf presence without noise.
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Posted Mar 19, 2025
Minimal packaging system for a premium chia drink brand. Soft tones, refined typography, and cohesive flavor differentiation.
