Gelato Shop Branding by Alec MinimalecGelato Shop Branding by Alec Minimalec

Gelato Shop Branding

Alec Minimalec

Alec Minimalec

This gelato concept needed personality without losing structure.
The system blends playful typography with soft color blocking and a flexible packaging language — warm, inviting, and contemporary.

Fun, but never chaotic. Sweet, but never loud.

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Posted Oct 4, 2024

Playful yet structured branding for a modern gelato concept. Fresh color system, refined typography, and flexible packaging design.