Brand Identity | BCG by Alec MinimalecBrand Identity | BCG by Alec Minimalec

Brand Identity | BCG

Portfolio project
Alec Minimalec
Verified paid work
BCG is a building design studio with an eye for the considered and an appreciation for the understated.
The challenge was to create an identity that feels less like a conventional architecture practice and more like a contemporary design house. Bold typography, earthy tones, and a carefully restrained visual language come together to give BCG a distinct presence.
Confident without being loud. Refined without feeling precious. An identity where every detail has its place, and nothing is there by accident.

0 likes · 1 view · Nov 12, 2026

A refined visual identity for BCG, bringing bold typography, earthy tones, and an editorial approach to residential building design.

Timeline

May 7, 2026 - May 20, 2026

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