Oh My Recipe! is an app for people who want to share their recipes, for those who love to cook, those who are short of ideas and are looking for inspiration and even those who don't know how to cook but have the will.

The user creates an account and can share his personal recipes with photos and/or videos to explain his recipe to other users, step by step. They will thus be able to follow the recipe while cooking hands-free, without worries.

Recipes can be organized by books. They are classified by difficulty, time, ingredients and/or particular diets in order to be easily found by other users. If one of them is well rated, it could be suggested in the “recipe of the week” section.

I was a key contributor to the research, analysis, and strategic decision-making processes that shaped the development of the recipe app. My role involved immersing myself in understanding user needs, market dynamics, and industry best practices to inform the design and functionality of the app.

I was responsible for gathering insights, conducting analyses, and synthesizing research findings to provide the foundation for creating a user-centric and impactful recipe app.

My work directly influenced the app's user personas, featured prioritization, valued proposition, and overall user experience, ensuring that the app met the needs and expectations of its target audience.

Additionally, I played a crucial role in facilitating alignment between business goals, user needs, and technical feasibility, ultimately contributed to the success of the recipe app.

Desk research

Netnography

Research question

Benchmarking

DAFO

Interviews

User persona

Empathy Maps

Customer journey

Needs Matrix

Utility and Feasibility Matrix

In-Out

MoSCow

Value proposition

Business Model Canvas

SiteMap

Flowchart (User flows)

Wireframe

Design system

Prototyping