Folderly's Outreach Academy: 600+ students, built in 3 weeks
Gautier Le Poher
Folderly (backed by Google Startups), April 2023 to October 2023
Situation: Folderly wanted to publish a free cold email course for salespeople, as a lead magnet
Folderly sells email deliverability software to B2B teams. The company is part of Belkins, a large US B2B prospecting company, and is backed by Google for Startups.
Mission: build a fully customizable e-learning platform, so the team can run it without a developer.
Build the platform, add the modules, then let the Folderly team add and edit content on its own.
Actions
One app for every screen. A Bubble app that works on desktop, tablet and phone.
Courses managed by admins. Admins add and edit modules, lessons and tests themselves.
A certificate at the end. A final test, then a certificate for each student who finishes the course.
Marketing connected to the app. HubSpot for marketing automation, SendGrid for emails.
Results
More than 600 students in the first weeks after launch.
App delivered in three weeks, then launched on Product Hunt.
The Folderly team updates the course without outside help.
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Posted Oct 30, 2024
I built the Outreach Academy, the free cold email course from Folderly (Belkins group), in three weeks.
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Folderly
