Minimum-Viable Brand Development for Sous Chef

SOUS CHEF 🧑‍🍳 Founded by an operator with 600+ delivery kitchens in the UK, Sous Chef is an AI-native hospitality intelligence platform. We partnered with Sous Chef pre-launch to create a minimum-viable brand (MVB)—an anti-kitchen-sink approach that gives founding teams the same level of craft but just the pieces they actually need to launch and execute early on. Not a pile of gobbledygook they don’t need or know how to use. That meant clear positioning, customer segmentation and sharp product messaging for each key audience. We built a visual system designed to feel mature, precise and trustworthy—something enterprise operators can move through quickly, without the noise and clutter typical of analytics tools.

At the same time, we grounded the brand in subtle cues from hospitality culture—so while the product is deeply technical, the brand still looks and feels like it comes from people who’ve actually worked in the industry.

Big thanks to Tom and the Sous Chef team for trusting us with the foundations. And big claps to the team behind the work 👏🏼 Brand Design: @candice__bondi Strategy: @jonahklewis Writing: @jonahklewis Web Design & Dev: @velocitylabs.uk Product Design & Dev: @velocitylabs.uk Art Direction & Imagery: @jonahklewis Creative: @jonahklewis