Revamping E-commerce UI/UX for a Global Retailer
Loy G
Logo Designer
UX Designer
UI Designer
Joining a mobile redesign mid-stream, I tackled the responsive web version next. Simultaneously, I revamped app workflows and spearheaded a new micro-app launch for tier 2 & 3 cities.
My Role
UX Analysis: I lead the charge on the web and PWA redesign. This involved analyzing business needs, user research, wireframing, prototyping, and refining everything with stakeholder feedback.
UI Design: Revamped the website's look and feel, then designed the all-new micro-franchise app from the ground up. Created illustrations, animations, icons, & UI elements to bring it all to life.
Production Support: I provided continuous support during production, implementing features, managing assets, and ensuring timely delivery by collaborating closely with the development team.
Results
Mobile App Refresh: Revamped the existing mobile app experience.
Hyperlocal Delivery Innovation: Contributed to Conceptualized and designed a new hyperlocal delivery system with a focus on user experience.
Micro-franchise App Launch: Led the design of a brand new app to support their micro-franchise business strategy.
Responsive Redesign: Delivered a fully responsive web version of the entire application.
Translated the app's functionality into a web experience, including product browsing, purchasing, shipping tracking, and support.
As my initial step towards website redesign, I examined the latest mobile experience workflow, building upon previous research findings.
Extensive competitive research was conducted. Pros and Cons were mapped to our user goals
Insights from user personas, journeys, and empathy maps guided user-centric design decisions, impacting the project's outcome.
Wireframes and prototypes were developed for user testing and stakeholder presentations.
Next, the complete visual design was implemented.
The responsive menu bar addressed diverse user requires, with multiple versions designed for specific usability and space considerations.
I collaborated with the client's product lead, attending regular scrum meetings to align with business needs, create user scenarios, workflows, and prototypes, iterating based on feedback for deployment to Production Pipeline.
REWARDS PROGRAM
I designed a new referral rewards system, allowing users to earn discounts by referring the app to others.
IMPROVED PRESCRIPTION FLOW
The existing prescription model underperformed in user testing, prompting an update. Drawing from competitive research, user testing data, and interviews, we improved the prescription flow.
Daily scrums became the cornerstone of seamless development, fostering close collaboration between UI/UX design, Design Managers and development teams.
Proactive Asset Support: Sharing SVGs (icons),jasons,and varios files
Agile Adaptation: Addressed immediate and missing requirements, such as empty spaces, new modules, and icon changes, dynamically throughout the process.
Collaborative Edge Case Champions: Daily scrums fostered teamwork in identifying and solving potential edge cases (unforeseen design issues) before development.
I was excited and nervous to join the Wellness Forever project, expecting a straightforward mobile-to-desktop transition. The complexity of designing for larger screens surprised me, but I learned a lot about layout, information hierarchy, and adaptability. I also improved my Figma skills by lear and gained insights into e-commerce.
