We created TataNeu's Next-Gen Travel Booking, seamlessly integrating Data's renowned legacy with innovative design. With millions of users, our design ethos redefines travel experiences. Delight in seamless journeys and loyalty rewards, and creating the first travel experience within Tata Neu’s larger ecosystem of super app.

Seamlessly integrate Tata Neu's loyalty programs into building Unique Travel booking Experience, enhancing the unified Eco-System of the Super App.

The Tata Neu Pass loyalty program stands as a unique selling proposition, seamlessly serving multiple business chains within the Tata Group.

To Begin, we collaborated with the entire internal design team to grasp the essence of travel in India. We created image boards and identified keywords that resonated with each team member's perspective in a brainstorm jam session, kickstarting the process.

We crafted three themes reflecting Tata's ethos and legacy,

1. Plan your Travel Neu way: budget, friends, and bucket list seamlessly catered for your travel needs. 2. Celebrate travel like a festival: In India, festivals are integral. We reward ourselves, making travel rewarding. 3.Neu social stories: Share travel stories with your Social Network, celebrating your inner explorer.

We continued extensive research. This included analyzing market reports, understanding diverse Indian customer segments, and collaborating with Tata Group researchers. We held workshops to brainstorm, debate, and refine insights on user behavior, needs, and requirements.

After analyzing user research, we identified key pain points. We then collaborated to brainstorm innovative solutions & unique features. This user-centered approach ensured our designs addressed the problems we uncovered, creating a Better user experience.

Some Neu Cocepts

Next, we created wireframes and the information architecture. I worked closely with the client’s project manager, regularly discussing and refining the flow. I presented multiple solutions for each issue, and we chose the best one basedon data and research.

We followed the Tata Digital's design system, using their defined fonts, colors, and icons for our travel experience. Despite the constraints, it was fun to work within boundaries and create a cohesive visual design that fits seamlessly into the larger ecosystem.

During design, we enriched the existing system with new micro animations, colors, icons, and illustrations. We combined dark and white themes to meet design needs.

Honing the flight search was tricky. Balancing business data needs with user-friendliness, we explored countless layouts. User research led the way: a split-design with key info was finalized.