CLM Content - Email, PN & SMS Copy
Preeti Shinde
Learnings
While working on CLM at ZEE5, I learnt about the customer lifecycle
management process. As a part of this process, I had to write push
notifications, SMS and email copies for the subscribers.
Contributions
Subscriber Onboarding Brief - The requirements for the subscriber
onboarding brief were to inform the subscribers about the new launches on the
platform and create awareness about the existing content. These were two
separate briefs targeted towards one activity. The aim was to ensure that the
new subscribers would find it easy to navigate through the platform and enjoy
their experience.
New or upcoming launches
PN:
Header: (30 characters)
Great Entertainment in store!🤩
Subtext: (37 Characters)
Enjoy upcoming Blockbusters-WATCH NOW!
SMS:
We have great entertainment in store for you. So, dive right in and enjoy the
best of our upcoming Originals & Blockbusters like <name>, <name>, &
<name>. WATCH NOW!
SMS 2:
We have great entertainment in store for you. So, dive right in and enjoy the
best of our upcoming Originals & Blockbusters like <name>, <name>, &
<name>. DOWNLOAD THE APP & WATCH NOW!
Email:
Subject line:
Unlock upcoming Blockbusters!🤩
Headline:
Brand new content for you!
Body copy:
We have great entertainment in store for you. So, dive right in and enjoy the
best of our upcoming Originals & Blockbusters like <name>, <name>, &
<name>.
CTA 1- WATCH NOW!
CTA 2- DOWNLOAD THE APP & WATCH NOW!
Salaam India Challenge Brief - Hipi was formerly integrated in the ZEE5 app.
The brief was to encourage the users to participate in the Salaam India
Challenge on the occasion of Republic Day.
Option 1:
Header: (31 characters)
Agar India se hai pyaar toh!🧡🤍💚
Subtext: (42 characters)
Participate in #SalaamIndia challenge NOW!
Option 2:
Header: (39 characters)
Sab ne kiya Desh ko Salaam, aur aapne?🤔
Subtext: (42 characters)
Participate in #SalaamIndia challenge NOW!
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Posted Jul 3, 2024
Wrote email, push notification and SMS copy for customer acquisition and retention
