Brand: ZEE5
Show Name: Bloody Brothers
Background:
Two brothers Jaggi and Daljeet accidentally kill someone and try to cover
their tracks. There’s conflict between the brothers after the incident. Will
the brothers stay loyal to each other or will betrayal get the better of them?
Brief:
1. Promote the USP and different aspects of the show.
2. Get the audience to watch the show and new users to subscribe to
ZEE5.
Idea 1 : Blood Brothers Vs Bloody Brothers Series
The genre of this show was dark comedy and I decided to take a satirical
approach by trying to pit how brothers who get along share a good bond
versus the conflicting relationship of the siblings. Inspired by their
relationship dynamics, a social media post series was created. Little did we
know, other brands would share our enthusiasm and jump on the bandwagon.
Countdown Bytes
3 DAYS TO GO!
Niyat thi sahi hamesha,
Par kismat thi kharaab,
Laparwah kuch hum the,
Par qasoorwar thi kambakht sharaab,
Haal hua behaal,
Janiye kaise, sirf 3 din baad!
Bloody Brothers, releasing on ZEE5!
2 DAYS TO GO!
Jhooth aur dhokhe ke bazaar mein,
Nilaam ho gaye rishte janaab,
Kaise? Janiye sirf do din baad!
Dekhiye Bloody Brothers, Sirf ZEE5 par!
1 DAY TO GO!
Chotte sheher mein jab hua bada hadsa,
Toh uthaaye gaye kai sawaal,
Kehna chahte the sach magar,
Jhooth ke choore se hue halaal,
Dekhiye Bloody Brothers, Sirf ZEE5 par!
Releasing tomorrow!
