Expanded Online Reach & Engagement – Managed JOHIA Laguna’s social media presence, ensuring that the church remained connected with its members despite the pandemic.
Built a Strong Digital Community – Fostered an engaged online community by consistently posting weekly reminders, inspirational messages, and interactive content.
Effective Content Strategy – Developed well-thought-out post concepts that resonated with the audience, reinforcing faith and community spirit.
Maintained Church Presence During the Pandemic – Transitioned church activities online, ensuring that members could still participate in worship and stay connected.
Increased Social Media Interaction – Encouraged discussions, prayers, and virtual fellowship among members through engaging posts and comments.
Consistent Branding & Messaging – Ensured that all social media content aligned with the church’s mission, making it a trusted online spiritual hub.
Sustained Growth Beyond Lockdowns – Established a strong social media foundation that continued to serve the community even after in-person services resumed.
Social Media Growth Metrics – JOHIA Laguna (2017-2024)
📌 Phase 1: Early Online Presence (2017-2021)
Organic Reach Across Laguna – Consistently reached hundreds of people per post, leading to increased inquiries and church attendance.
Community Engagement Growth – Many individuals discovered JOHIA Laguna through online content, motivating them to join services.
📌 Phase 2: Digital Transformation During the Pandemic (2021-2023)
Strategic Online Expansion – With the shift to a fully online approach, new content strategies were implemented, including weekly posts, inspirational messages, and live videos.
Regional Reach Expansion – Audience reach grew beyond Laguna to NCR, and Calabarzon, expanding the church’s influence.
Engagement Rate Increased by 200% – Due to consistent posting, meaningful interactions, and engaging live videos.
Live Video Views Up by 250% – Online services and live devotionals gained significant traction, strengthening the community.
Follower Growth by 180% – A surge in new followers as people sought spiritual guidance online.
📌 Phase 3: Hybrid Approach (2024-Present)
Physical and Online Services Integrated – JOHIA Laguna now effectively balances in-person church services while maintaining a strong online presence.
Sustained Digital Engagement – Weekly posts and live streams continue to inspire and connect members across different locations.
Stronger Church Community – The online initiatives built a solid foundation, ensuring both online and offline members stay connected.
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Posted Feb 20, 2025
Increased brand reach and engagement, successfully expanding JOHIA Laguna’s audience and visibility.