Social Media Manager & Graphic Designer for DES' Café

DES' CAFÉ is a coffee shop based in the Philippines. It serves delicious food and beverages to its customers. For this project, the owner, Lourdes, partnered with me to enhance the brand's online presence and reach a wider audience. Our primary focus was Facebook, where I was responsible for capturing photos and designing social media templates for daily posts. My goal was to maintain brand consistency and increase audience engagement.

Increased Brand Awareness – Built and managed Des’ Cafe’s social media presence, growing online visibility through engaging content and strategic posting.

Viral Marketing Success – Created compelling social media posts that resonated with the audience, increasing organic reach and engagement.

Content Creation & Strategy – Designed visually appealing graphics and videos to showcase products, leveraging trends to attract more customers.

Customer Engagement & Community Building – Actively interacted with followers, responding to inquiries, and fostering a loyal online community.

Sales & Conversion Growth – Utilized social media campaigns to drive in-store visits and online orders, directly impacting revenue.

Performance Tracking & Optimization – Monitored social media analytics to refine content strategy, maximizing engagement and growth.

Strategic Facebook Marketing – Managed Des' Café’s social media presence, creating visually appealing logos and content to enhance brand identity.

Organic Reach Growth – Social media posts reached hundreds of people, leading to increased brand awareness.

Engagement Rate at 100% – Posts consistently generated high interactions, resulting in direct customer inquiries and sales.

Customer Conversion Success – Every post led to orders, proving the effectiveness of content marketing and online engagement.

Online Sales Boost – Facebook-driven marketing led to a steady increase in daily orders, making online sales the foundation of the business.

High Demand for a Physical Location – Due to strong social media engagement and customer requests, Des' Café opened its first physical store.

Expanded Community Reach – Customer base grew beyond online buyers, with local customers now visiting the café.