Revamp Go-to-Market Strategy
Lia Martinez
Role: Head of Product / Client: Insurtech Startup
Led a product team to develop and scale innovative SaaS-based products within the B2B2C insurtech space.
Onboarded & educated small business owners onto the platform while striving to build trust & understand their unique needs
Developed and executed Go-to-Market and launch strategies
Defined product vision, strategy, and roadmap to achieve short and long-term goals.
Performed market research to determine evolving customer needs and fill gaps. Identified new acquisition and retention funnels.
Viewed as the trusted advisor and partner to C-suite executives.
Owned product lifecycle management from concept to launch across all products, mentoring and developing high performing teams that fostered continuous growth and innovation.
Like this project
Posted Apr 16, 2024
Developed and executed a comprehensive go-to-market strategy that led to a 30% increase in customer acquisition within six months.
Likes
0
Views
32
