Revamp Go-to-Market Strategy

Role: Head of Product / Client: Insurtech Startup

Led a product team to develop and scale innovative SaaS-based products within the B2B2C insurtech space.

Onboarded & educated small business owners onto the platform while striving to build trust & understand their unique needs

Developed and executed Go-to-Market and launch strategies

Defined product vision, strategy, and roadmap to achieve short and long-term goals.

Performed market research to determine evolving customer needs and fill gaps. Identified new acquisition and retention funnels.

Viewed as the trusted advisor and partner to C-suite executives. 

Owned product lifecycle management from concept to launch across all products, mentoring and developing high performing teams that fostered continuous growth and innovation.