Revamp Go-to-Market Strategy

Lia Martinez

Product Manager
Product Strategist

Role: Head of Product / Client: Insurtech Startup

  • Led a product team to develop and scale innovative SaaS-based products within the B2B2C insurtech space.
  • Onboarded & educated small business owners onto the platform while striving to build trust & understand their unique needs
  • Developed and executed Go-to-Market and launch strategies
  • Defined product vision, strategy, and roadmap to achieve short and long-term goals.
  • Performed market research to determine evolving customer needs and fill gaps. Identified new acquisition and retention funnels.
  • Viewed as the trusted advisor and partner to C-suite executives. 
  • Owned product lifecycle management from concept to launch across all products, mentoring and developing high performing teams that fostered continuous growth and innovation.



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