Revamp Go-to-Market Strategy by Lia MartinezRevamp Go-to-Market Strategy by Lia Martinez

Revamp Go-to-Market Strategy

Portfolio project
Lia Martinez
Role: Head of Product / Client: Insurtech Startup
Led a product team to develop and scale innovative SaaS-based products within the B2B2C insurtech space.
Onboarded & educated small business owners onto the platform while striving to build trust & understand their unique needs
Developed and executed Go-to-Market and launch strategies
Defined product vision, strategy, and roadmap to achieve short and long-term goals.
Performed market research to determine evolving customer needs and fill gaps. Identified new acquisition and retention funnels.
Viewed as the trusted advisor and partner to C-suite executives. 
Owned product lifecycle management from concept to launch across all products, mentoring and developing high performing teams that fostered continuous growth and innovation.

0 likes · 55 views · Apr 16, 2024

Developed and executed a comprehensive go-to-market strategy that led to a 30% increase in customer acquisition within six months.

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