Optimize Product Development Process
Lia Martinez
Role: Director, Product / Client: Custom Software Startup
Managed end-to-end product development lifecycle, successfully delivering multiple complex product experiences.
Owned the consumer and B2B product portfolio and roadmaps
Led a major project moving all teams from a Waterfall to an Agile platform. Handled scope, milestones, communications, consensus building, and deliverables.
Created a monetization plan and Go-to-Market strategy for new technology products and features; including suite of custom branded OTT streaming service, e-commerce marketplace, and newsfeed.
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Posted Apr 16, 2024
Led a cross-functional team to streamline the product development process, resulting in a 20% reduction in time-to-market for new features.
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