Optimize Product Development Process

Lia Martinez

Role: Director, Product / Client: Custom Software Startup
Managed end-to-end product development lifecycle, successfully delivering multiple complex product experiences.
Owned the consumer and B2B product portfolio and roadmaps
Led a major project moving all teams from a Waterfall to an Agile platform. Handled scope, milestones, communications, consensus building, and deliverables. 
Created a monetization plan and Go-to-Market strategy for new technology products and features; including suite of custom branded OTT streaming service, e-commerce marketplace, and newsfeed. 
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Posted Apr 16, 2024

Led a cross-functional team to streamline the product development process, resulting in a 20% reduction in time-to-market for new features.

Drive Acquisition & Retention
Drive Acquisition & Retention
Revamp Go-to-Market Strategy
Revamp Go-to-Market Strategy