Optimize Product Development Process

Lia Martinez

Product Manager
Product Strategist

Role: Director, Product / Client: Custom Software Startup

  • Managed end-to-end product development lifecycle, successfully delivering multiple complex product experiences.
  • Owned the consumer and B2B product portfolio and roadmaps
  • Led a major project moving all teams from a Waterfall to an Agile platform. Handled scope, milestones, communications, consensus building, and deliverables. 
  • Created a monetization plan and Go-to-Market strategy for new technology products and features; including suite of custom branded OTT streaming service, e-commerce marketplace, and newsfeed. 



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