Role: Product Strategy & Execution Lead / Client: Bank of America
- Supported portfolio of digital products reaching approx. 35.5M users
- Worked closely with business partners to create new digital solutions, partnering with senior leadership to deliver complex programs & initiatives.
- Designed and executes customer loyalty programs to drive acquisition & retention.
- Delivered prioritized epics, executes the technical enhancements from requirements to testing, and performs ongoing optimization on digital features.
- Performed qualitative and quantitative test efforts; such as A/B testing and moderated focus groups
- Utilized SQL to visualize complex data sets and tell a story through data.
