Drive Acquisition & Retention
Lia Martinez
Role: Product Strategy & Execution Lead / Client: Bank of America
Supported portfolio of digital products reaching approx. 35.5M users
Worked closely with business partners to create new digital solutions, partnering with senior leadership to deliver complex programs & initiatives.
Designed and executes customer loyalty programs to drive acquisition & retention.
Delivered prioritized epics, executes the technical enhancements from requirements to testing, and performs ongoing optimization on digital features.
Performed qualitative and quantitative test efforts; such as A/B testing and moderated focus groups
Utilized SQL to visualize complex data sets and tell a story through data.
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Posted Apr 16, 2024
Designed and executed strategic customer loyalty programs to drive retention. Identified & targeted new customer acquisition funnels.
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