Barakah aimed to address the increasing demand for sustainable living and eco-friendly practices among individuals and businesses. Many users struggled to access reliable information, resources, and community support to implement sustainable practices in their daily lives. The challenge was to create a platform that could facilitate this transition by providing accessible resources, tools, and a supportive community focused on sustainability.

Our brand is focused on making financial transactions and management easy, fast, and secure. We want to be the go-to app for young professionals who are always on the go and want to stay in control of their finances.

Our brand identity is clean, modern, and tech-savvy, reflecting the simplicity and convenience of our app. The colors should be simple and bold, with a focus on greens, reflecting trust and reliability. The logo should be clean and simple, with a strong, memorable icon that reflects our app's core functionalities.

We love the Sora typeface for it’s softness, rounded strokes, and it’s unique friendly look. It is versatile for display, headlines, digital design, and prints.

Track your expenses, manage your budget, all in one app. Save smarter, not harder, with our app. Sendand receive money with ease, securely.

After implementing the new brand identity focused on making financial transactions and management easy, fast, and secure, the results were impressive. The app experienced a notable increase in user engagement, with a significant uptick in downloads and active users. The streamlined and user-friendly interface resonated well with the target audience of young professionals, who appreciated the ease of managing their finances on-the-go.