Jade Hotel sought to redefine their brand identity to better reflect their commitment to offering a tranquil and rejuvenating escape for guests. They wanted to create an environment where guests could immerse themselves in coastal luxury and focus on holistic well-being. We wanted to embrace the New Mediterranean design style and create a brand that evoked feelings of serenity, balance, and restoration. The color palette features earthy tones of olive, jade, and sandy beige paired with shades of turquoise to reflect the coastal waters. With their new brand identity, Jade Hotel can position themselves as the go-to destination for holistic wellness to escape the stresses of everyday life and nurture the mind, body, and soul.