The founder of Thrive Therapy began as a school counselor but soon found herself wanting to branch out and create a safe space outside of the school environment where teens could seek guidance. She wanted the brand to be comforting, friendly, inviting, and trustworthy. I decided to use a retro serif font and an earthy color palette to evoke those cozy emotions and to also help her therapy practice stand out from her competitors.
0 likes · 15 views · Oct 11, 2023
Brand identity, website design, collateral design