Toronto-based Rekindle candles needed a new brand design to represent their sustainable family business.

The new logo that carries the main concepts of the brand - a women-owned company by two sisters. The result is a minimalist logo of geometric shapes and a combination of san serif fonts to resemble the strength and independence and two circles to reference two owners in a sense of candles' forms. 

The new stand-out identity carries throughout Rekindle's packaging digital appearance, reflecting the brand values and championing women-led artisan culture.