Experts4Insurance by Arsen GoianExperts4Insurance by Arsen Goian

Experts4Insurance

Arsen Goian

Arsen Goian

Challenge

German insurers regularly need experienced specialists on demand, while many seasoned insurance professionals want to keep consulting on their own terms. The startup wanted a marketplace where companies search experts by competence and availability, send requests and sign contracts, while the platform takes care of the paperwork: proposals, contracts and correct invoices. Everything had to work in German and English and stay maintainable for years.

Solution

WeDo grew the product from an MVP in 2020 into a large Laravel and Vue 2 application. Experts describe their skills through a structured competence catalogue and can import their profile from LinkedIn; companies search, request and contract them. Contracts are generated from templates, invoices pass IBAN validation and render to PDF, and a multi-step manual invoicing flow involves admins. Realtime notifications run on Laravel WebSockets. I set up the architecture, led the team and owned integrations and infrastructure.

Key features

Landing pages for companies and experts; expert search by competence, region and rate
Structured competence tree and multi-step onboarding with LinkedIn import
Requests, offers, contracts; invoices with IBAN check and PDF generation
Admin back-office: requests, budgets, offers, clients, experts and content
DE/EN localisation, realtime notifications, Docker, SonarQube, Swagger

Outcome

Live at experts4insurance.com; 3,700+ commits over six years by a WeDo team of 4–5 developers

Stack

Laravel
Vue 2
MySQL
Laravel WebSockets
TipTap
amCharts
AWS S3
Docker
SonarQube
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Posted Oct 23, 2026

Experts4Insurance: German B2B marketplace connecting insurers with expert consultants, with search, requests, contracts and invoicing.

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