Wisecare AI MVP Design

WiseCare AI is an AI assistant based in the United States. It aims to help insurance companies offer their users the most suitable insurance quotes by using artificial intelligence.

Due to being an AI-based product, certain design patterns could become a significant risk for us in this project. The fact that the AI was in an early stage also led to uncertainties in the format of responses it provided and user interactions.

I began by thoroughly understanding the interaction between users and AI and identifying all possible scenarios. Before developing these scenarios, I conducted detailed research on health and insurance services in America, even interacting with a few companies as if I were a customer, to explore the possible legal constraints and the current market dynamics.

After working with potential scenarios with AI, I organized a brainstorming session focused on the question, "How should we present this experience through an interface?" After gathering inputs about AI, user expectations, and the team's expectations from the product, I created the main structure and interaction scenarios in low-fidelity wireframes based on the results I gathered.

Following the solutions developed within the wireflow, we moved on to interface design. We finalized the interface by focusing on micro animations to make the product more approachable to users and avoid the impression of a cold, robotic interface.