Positioning: Vianna positions itself as the go-to vitamin drink for health-conscious individuals seeking a convenient, delicious, and guilt-free way to meet their daily vitamin and mineral needs.

Messaging: "Revitalize Your Lifestyle: Enjoy Vianna, your daily dose of essential vitamins and minerals in a refreshing and flavorful drink. Stay energized, focused, and vibrant with every sip."

Logo and Visuals: Design a modern, vibrant logo with energetic colors and a refreshing visual theme to resonate with the target audience's active lifestyle.

Packaging: Create attractive and ergonomic packaging, highlighting the key benefits and flavors to catch the consumer's attention.

Based on the outlined target segments, we'll tailor the social media strategy to address the unique needs and preferences of each audience.

Partner with relevant influencers from each segment to authentically promote Vianna, showcasing its benefits in alignment with their lifestyles.

Regularly analyze social media metrics, track progress toward the set goals, and make data-driven adjustments to the strategy for optimal results.

This strategy aimed to position Vianna as a leading vitamin drink in the market by effectively engaging and resonating with the identified target segments through a tailored and holistic branding and social media approach. The project was delivered in 1 month.