SMM for HoReCa - a B&B resort

Denisa Goran

Brand Strategist
Social Media Manager
TikTok
560 Followers, 121 Following, 75 Posts - See Instagram photos and videos from Clubul Dacilor (@clubuldacilor)

Social Media Management Project

Over the course of a dynamic three-month project at Clubul Dacilor Resort, I strategically elevated their online brand presence across Facebook, Instagram, and TikTok.
Leveraging a follower base of 268 on Instagram, we achieved a remarkable 122.2% organic growth, amassing an additional 240 followers and culminating in a total of 503 engaged followers. The multifaceted content strategy encompassed diverse themes and interactive elements, encouraging audience engagement and showcasing the resort's offerings.
Through a meticulous performance analysis, we fine-tuned our approach, ensuring consistent growth and a minimum engagement rate of 2% across all platforms.
The project successfully positioned Clubul Dacilor Resort as an enticing destination, fostering a robust online community, and laying the foundation for continued growth and engagement.

Objective:

To enhance Clubul Dacilor Resort's brand presence, engagement, and online visibility through a strategic and cohesive social media management approach on Facebook, Instagram, and TikTok.

Target Audience:

Local Travel Enthusiasts: Ages 25-45, interested in exploring local destinations and unique experiences.
Couples and Families: Ages 30-50, seeking relaxing getaways and family-friendly activities.
Adventure Seekers: Ages 18-35, interested in outdoor activities and adrenaline-pumping adventures.

Key Strategies:

1. Content Calendar and Themes:

Diverse Content Mix:

2. Engagement and Community Building:

Interactive Posts:
User-Generated Content Campaigns:

3. Instagram-Specific Strategies:

Stories and Reels:
Highlights:

4. Performance Analysis and Optimization:

Monthly Performance Review:
A/B Testing:

KPIs:

Follower Growth:
Engagement Rate:
Content Reach:
By implementing these strategies and closely monitoring the performance, I aimed to establish Clubul Dacilor Resort as a sought-after destination, fostering a thriving online community and driving tangible business growth.
Partner With Denisa
View Services

More Projects by Denisa