560 Followers, 121 Following, 75 Posts - See Instagram photos and videos from Clubul Dacilor (@clubuldacilor)
Social Media Management Project
Over the course of a dynamic three-month project at Clubul Dacilor Resort, I strategically elevated their online brand presence across Facebook, Instagram, and TikTok.
Leveraging a follower base of 268 on Instagram, we achieved a remarkable 122.2% organic growth, amassing an additional 240 followers and culminating in a total of 503 engaged followers. The multifaceted content strategy encompassed diverse themes and interactive elements, encouraging audience engagement and showcasing the resort's offerings.
Through a meticulous performance analysis, we fine-tuned our approach, ensuring consistent growth and a minimum engagement rate of 2% across all platforms.
The project successfully positioned Clubul Dacilor Resort as an enticing destination, fostering a robust online community, and laying the foundation for continued growth and engagement.
Objective:
To enhance Clubul Dacilor Resort's brand presence, engagement, and online visibility through a strategic and cohesive social media management approach on Facebook, Instagram, and TikTok.
Target Audience:
Local Travel Enthusiasts: Ages 25-45, interested in exploring local destinations and unique experiences.
Couples and Families: Ages 30-50, seeking relaxing getaways and family-friendly activities.
Adventure Seekers: Ages 18-35, interested in outdoor activities and adrenaline-pumping adventures.
Key Strategies:
1. Content Calendar and Themes:
Diverse Content Mix:
2. Engagement and Community Building:
Interactive Posts:
User-Generated Content Campaigns:
3. Instagram-Specific Strategies:
Stories and Reels:
Highlights:
4. Performance Analysis and Optimization:
Monthly Performance Review:
A/B Testing:
KPIs:
Follower Growth:
Engagement Rate:
Content Reach:
By implementing these strategies and closely monitoring the performance, I aimed to establish Clubul Dacilor Resort as a sought-after destination, fostering a thriving online community and driving tangible business growth.
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Posted Sep 28, 2023
In 3 months, I grew Clubul Dacilor's Instagram organic followers by 122.2%, fostering engagement and showcasing the resort's allure. #SocialMediaManagement 🚀