The client needed a high-converting landing page to promote and distribute their free ABM Playbook. The goal was to generate qualified leads through an opt-in form that seamlessly integrates with their email marketing funnel.

I was responsible for:

Designing a high-converting landing page layout

Building the funnel inside ClickFunnels

Optimizing for clarity, conversion, and mobile responsiveness

Creating clean user flows (from CTA to email capture to confirmation)

✅ Clear Headline & Value Proposition

The headline, “Finally! Master Account-Based Marketing without spending a penny!” instantly communicates value and urgency—offering a complete ABM guide for free.

✅ Visual Impact

Incorporated an eye-catching mockup of the playbook alongside a checklist of benefits to immediately show what's inside. This increased perceived value and helped overcome friction.

✅ Single CTA Focus

Used a bright, contrast-colored CTA button: “DOWNLOAD NOW”, leading directly to an intuitive, minimal opt-in popup.

✅ Conversion-Optimized Popup

Headline: “Where shall we send it?” — conversational and friendly

Simple form fields: First Name + Email

Privacy policy, opt-in checkbox, and strong CTA (“GET IT NOW”) for compliance and trust

✅ Testimonials for Credibility

Added a real testimonial below the fold to boost social proof and reinforce value.

The landing page was launched and integrated seamlessly into the client’s marketing workflow. Early engagement metrics indicated a strong conversion rate and high user interaction with the funnel, driven by clear messaging and intuitive design.

Clean, benefit-driven design combined with a frictionless user flow leads to stronger conversions. Even if you're not offering a paid product, value presentation matters.