AI-Powered Lead Generation/Outreach Automation

Here’s a Contra-ready detailed description for that workflow diagram:

This project delivers a full-stack, end-to-end AI-driven outbound sales workflow designed to replace 80% of a manual BDR team’s tasks. Built with n8n as the orchestration layer and Airtable as the user interface, it seamlessly integrates Apollo.io, Apify, OpenAI/Anthropic, Emailable, and Instantly.ai into one streamlined system.

How it works:

1. Lead Sourcing (Apollo.io → Airtable)

Raw leads are automatically sourced from Apollo.io and stored in Airtable, which acts as the central lead hub.

2. Lead Enrichment (Apify)

Each lead is enriched with critical context:

• Company summary and key details

• The lead’s most recent LinkedIn post

• Latest company news releases

3. Lead Qualification (Custom ICP Rules)

Leads are automatically scored and qualified against your Ideal Customer Profile (ICP).

• Qualified leads move forward to verification.

• Unqualified leads are archived in Airtable to prevent wasted spend.

4. Email Verification (Emailable)

Qualified leads undergo email deliverability checks, reducing bounce rates and protecting sender reputation.

5. AI-Powered Personalization (OpenAI/Anthropic)

For each verified lead, the AI generates three hyper-personalized email sequences (subject + body). A “remake” option allows for manual refinement.

6. Campaign Launch (Instantly.ai)

The enriched, verified, and personalized leads are automatically pushed to Instantly.ai, where a new campaign is created and launched without human intervention.

• Cost-efficient: Qualification before verification saves ~30% on API costs.

• Scalable: One workflow runs the full outbound pipeline.

• Personalized at scale: AI-generated messages leverage real-time enrichment data.

• User-friendly: Airtable makes campaign management accessible to non-technical users.

• n8n – Automation & orchestration layer

• Airtable – Lead management & user-facing UI

• Apollo.io – Raw lead sourcing

• Apify – Web scraping for enrichment

• OpenAI/Anthropic – AI personalization engine

• Emailable – Email verification

• Instantly.ai – Multi-sequence campaign launch