Paperfly Merchant APP Redesign

Paperfly, the top logistics company in Bangladesh, is launching a beta mobile app for their existing merchants. The app allows direct order creation and manual delivery management for small business owners. It's designed for small and medium merchants and provides quick access for big merchants like Daraz to manage vendors. The app also enables order tracking and a quick review of order status. It aims to enhance logistic services for Paperfly's clients. The ideation meeting organized by Paperfly for the beta release of their mobile app for their existing merchants:

- The app allows merchants to create orders directly.

- Small business owners can use the app to manage their order deliveries manually.

- The app is designed for small and medium merchants.

- The app provides a quick access tool for big merchants like Daraz to manage their vendors.

- Merchants can track their orders directly from the app.

- The app provides a quick review of the order status for big merchants.

- The app does not focus on the needs of merchants.

- The order and account creation processes are too lengthy.

- The app's process flow does not follow modern ideation or user flow patterns.

- The options or scope available to merchants are too limited.

- Big merchants may not find this app useful for their operations.

- There is no option for bulk order creation, and merchants have to create new orders for every location.

- The process for creating an account and getting approved as a merchant may be unclear or overly complex, leading to a barrier to entry for potential users.

- The analytics provided may not be comprehensive enough to meet the needs of the user, potentially leading to frustration or a lack of trust in the app's capabilities.

- The order creation process may not be intuitive or user-friendly, leading to potential errors or difficulties for merchants trying to place orders.

- The lack of customization or filtering options for viewing orders could make it difficult for users to find specific orders or track their progress effectively.

- Without a clear and easily accessible support system, users may struggle to get the help they need with any issues or questions that arise while using the app.

Overall, these issues could potentially impact user satisfaction and adoption of the app, so it would be important to address them through thoughtful design and user testing.

What specific changes were made to the UI design of the Merchant App to achieve the improvement in user experience?

1. A unique color pattern was selected to distinguish the Merchant App from the Paperfly brand.

2. The color pattern was chosen after conducting extensive research on user preferences and market trends.

3. The animated illustrations used in the app were designed to highlight the unique identity of Paperfly and its services.

4. The illustrations are visually engaging and help to differentiate the app from competitors.

5. The color pattern and animated illustrations work together to create a cohesive and recognizable visual identity for the Merchant App.

1. Merchants can easily create and manage orders directly from the app, saving time and improving efficiency.

2. The app provides a simple and user-friendly interface, making it easy for merchants to navigate and complete tasks.

3. Merchants can track their orders directly from the app, providing greater transparency and control over the delivery process.

4. The app offers a range of analytics and insights, allowing merchants to gain a better understanding of their business and make informed decisions.

5. The Merchant App is a valuable tool for small and medium-sized businesses, providing them with access to high-quality logistics services and enabling them to compete with larger companies.

An onboarding journey has been designed to facilitate the process of assigning new merchants. This screen offers merchants convenient access to the app and enables them to update their delivery behavior for service establishments. The onboarding screen presents all the essential data required for users to get started.

Down below i also segregated the sellers according to the size.

Kindly review all of the redesigns and updates presented below, and please provide me with your opinions.

I'm really focused on improving the user experience of Paperfly's homepage. I want it to feel smooth and easy to navigate, so users can quickly find what they're looking for. My goal is to make Paperfly's homepage a clear and identifiable destination that meets your needs and exceeds your expectations.​​​​​​​

We need a small and concise card design for order tracking that displays all possible statuses and updates related to the order.​​​​​​​

I was really focused on improving the order-tracking experience for our Paperfly customers. I want to create a one-page process that is both smooth and efficient, so customers can easily track their orders and stay up-to-date on all possible statuses and updates. My goal is to simplify the tracking process and enhance the overall customer experience for Paperfly.

The product assigning and marking process for Paperfly's pickup service has been redesigned to be more efficient and user-friendly. The goal is to make it easier for our merchants to assign products to specific orders and mark them for pickup, while also enhancing the overall experience for our customers.

Please note: Only the major screens have been showcased. If you're interested in learning more about the hypotheses behind the development of our logistics and delivery systems, you can read about them on my Medium page.

A list of potential scopes for logistics companies like Paperfly, Redx, Pathao Parcel, Sohoz, and FoodPanda in Bangladesh, based on the growing trend of online shopping and increased demand for delivery services:

- Providing efficient and reliable delivery services for small and mid-level businesses operating from home.

- Supporting the expansion of small and mid-level businesses by enabling them to reach new markets through delivery services.

- Catering to the growing demand for online shopping by providing timely and convenient delivery services.

- Offering a wide range of delivery options to meet the needs of different customers, such as same-day delivery, next-day delivery, and scheduled delivery.

- Enhancing the customer experience by providing real-time tracking and updates on delivery status.

- Creating partnerships with e-commerce platforms and other businesses to streamline the delivery process and improve efficiency.

- Developing innovative solutions and technologies to improve delivery speed and accuracy.

- Ensuring safety and hygiene standards are maintained during the delivery process, especially during the pandemic.

- As a UX designer, it is essential to consider the ever-changing needs and expectations of users, especially during the ongoing pandemic, which has led to a significant increase in demand for online shopping and delivery services.

- To meet the users' needs, a merchant app must be designed with a user-centric approach that ensures the app is user-friendly and efficient in managing orders and deliveries.

- A well-designed pre-behavior screen should be included in the app, providing a clear and concise introduction to the platform's features and benefits, thereby setting the tone for the user's experience.

- Incorporating a FAQ section within the app can aid in troubleshooting common issues while providing quick updates on vital aspects of the platform, such as payments and integration, thereby enhancing the user's overall experience.

- Delivery management is a critical aspect of the app, and a user-friendly delivery management screen accessible to all types of users can enable easy tracking and management of deliveries from a central location.

- Providing real-time updates on the delivery status and estimated delivery times is essential as it can increase user satisfaction and trust in the app's capabilities.

In summary, creating a user-friendly, efficient, and well-designed merchant app that meets users' expectations is paramount, and UX designers should strive to incorporate features that ensure an exceptional user experience.