7 Steps To Improving Your PPC Campaign to Generate More Sales

In this article, I’ll talk about my approach, focusing on what works, and I’ll also outline the steps you can take to improve sales with PPC.

Start with keyword research to find relevant keywords for the top and middle of the funnel (awareness and consideration), then, create campaigns for each funnel’s keyword group so you can better control the budget by keyword.

Set the conversion action to count form submissions, not clicks since form submissions are better indicators of consumer interest.

Hone in on your audience demographics and exclude marketing to consumers with an “undefined” age and those that are outside of the target audience

Remove irrelevant search terms and those that target competitors to the keyword Negatives list so that search terms are more targeted to the age group most likely to buy your product or service

Upload your web form data (in-market audience) and previous customer lists (lookalike audience) as audience samples for Google to better target consumers for your campaign to bid on, who have the highest likelihood to convert based on the intent signals Google can pick up from their search behavior.

Opt-out of showing ads on pages that don’t fit your brand. For example, avoid showing motorcycle ads on websites that sell baby products.

Turn on the Call conversion tracking in Google Ads, and this will include setting the call schedule so ads don’t show outside of business hours in order to reduce the cost of the campaign. Set the device preference to Mobile since most calls are made from mobile devices, set Google Ads to count only 1 call conversion per click in case the same user returns to the same ad multiple times since you don’t want each click to count as a conversion and set a 30-day click-through conversion so that you only count people who click the call button on the ad and who also submit the form on the website within 30 days of clicking Call.

Obviously, all campaigns are not created equal and this setup may not be right for your business.

Google ads is not "point and shoot" so schedule a free call with me so we can review your specific business needs.