After a few days of creation, I launched this as a product on Gumroad. The aim was to create a clean library of modular designs that could easily be adapted by the buyer.

My target market were two primary audiences:

People who know how to design but are time poor. These people would adapt the templates to best fit their brand

Those who don't have design skills and would benefit from some guardrails being in place. As these people aren't likely to be familiar with Figma, I created a 2 minute how-to in Loom.

Regardless of the audience, I created the designs so you could literally change the text, image and export. Nothing complicated. The hardest part was adapting all of these to portrait dimensions - the day after I launched the product, Instagram changed their feed!

I generated hyperrealistic images using Google AI's Test Kitchen to make the placeholders feel appealing.