More than a platform swap, this was a full-circle brand evolution.

RRI needed a bold refresh and a clean break from their outdated WordPress site. We led the migration, crafted a custom Squarespace 7.1 experience, and reimagined their digital identity from the ground up, all while making the backend easier to manage and the design more engaging for users. The result is a streamlined structure, and interactive design system that aligns with their mission and drives bookings.

Renewable Recycling, Inc. (RRI) is a standout in the New York recycling scene and environmental rock star recognized for rapid growth and sharp leadership. From mattress pioneer to industry thought leader, RRI now helps shape policy, forges public-private partnerships, and teaches both consumers and builders how to repurpose materials for modern design.

After over a decade with a WordPress site, RRI outgrew both platform and persona. Christine’s team needed a web presence that could bridge local service, bold new products, and East Coast advocacy. Their old setup became problematic with technical snags and time-intensive fixes that could knock out bookings or break email.

Legacy Wordpress theme, plugin, and hosting woes put reliability at risk.

Troublesome updates spawned random outages (think lost bookings and stalled business flow).

The brand felt static for a wider, more diverse audience.

RRI needed speedier ways to manage services, launch eCommerce, share press, and spark future growth.

Squarespace to the rescue. Overhauling every layer to shape a digital home for RRI’s bold and approachable spirit, the new site features smart structure with eco-conscious flair.

Subtle logo refinement, typography updated, and colors dialed up. I created a sharp brand guide, making sure the site structure could sustain future growth.

At RRI’s request, the homepage spotlights a custom “pie chart” earth featuring interactive hotspots midway down, inviting visitors to check out all services and click through to what interests them. Sticky side navigation makes jumping between highlights effortless. Banners, crisp visuals, and intuitive navigation deliver a friendly, engaging journey that is responsive across all devices.

I kept RRI’s trusted booking system in place (no learning curve for staff or customers!), introduced smart multi-step forms, and teed up eCommerce. Analytics and precision-crafted SEO fuel growth in step with the business.

RRI’s site now feels clear, current, and alive with visuals that reflect the mission, structure that supports user flow, and backend tools that simplify updates and scale.

RRI’s digital presence is now aligned with their goals, and built to grow with them.

We started with brand strategy to clarify RRI’s core story, then layered in design and tech to bring that essence online so every interaction feels intentional.

Brand Strategy & Visual Refresh

Custom Squarespace 7.1 Build

Strategic SEO + Analytics Setup

Interactive Navigation & UX Design

Booking System Integration

Content Migration + Cleanup

Termageddon Legal Policy Pages

With the rebrand and migration complete, RRI now has a site that not only feels like them but performs for them. It's interactive, nimble, and built for bookings and business growth.