Built with Webflow
GAP Website Redesign & Webflow Development for B2B Consulting
Lucas Bacelar
Like this project
Posted Dec 16, 2025
Redesigned GAP's website using Webflow to enhance their digital presence and empower their marketing team.
Likes
1
Views
1
GAP — Website Redesign & Webflow Development for a B2B Consulting Firm
A complete transformation for a high-level consulting company operating across Brazil and Latin America.
Gestão Alta Performance is led by senior consultants with decades of experience, yet their old website — built on WordPress and based on a generic template — made the company look small, unclear, and far from the international presence they actually have. They needed a digital identity that matched their expertise, their clients, and the scale of their work.
After months of failed attempts with another agency, they reached out to me to rebuild everything from scratch. I proposed moving the entire project to Webflow — a platform they didn’t know at the time — and after delivery, not only did they love the result, but their marketing team became fully capable of maintaining, updating, and scaling the website internally.
“We spent months with another agency and never got past the design phase. Lucas brought clarity fast — the design was spot-on, the process was smooth, and now we can maintain and update our entire site ourselves. The new website finally shows the strength and experience of our company.” — GAP Marketing Team
The Challenge
The old website created immediate friction:
It didn’t explain what the company actually did — a major issue for B2B consulting.
It looked generic, outdated, and amateur, failing to convey authority.
It lacked the sophistication expected of a firm led by experienced consultants.
It wasn’t built in a way that allowed internal teams to update or scale content.
Beyond that, the previous agency spent half a year without delivering a viable direction, creating urgency and frustration on the client side.
The goal was clear:
Create a clean, credible, conversion-friendly website that accurately represents a serious consulting firm — and give their team full control over it.
The Approach
My work covered the full redesign:
Strategy, UX, and content structure
Website design from scratch
Subtle, purposeful animations
Webflow development
Visual refinement (color, layout, typography)
Content consulting and internal training
Why Webflow
I recommended shifting from WordPress to Webflow to improve:
Scalability
Internal content management
Security and reliability
Ease of iteration for the marketing team
After handoff, the team quickly adopted Webflow and now manages updates and publishes content independently in both Portuguese and Spanish.
Design Direction
I based the visual approach on well-established B2B consulting benchmarks (such as Falconi and PCM Consultoria):
clean, structured corporate layouts
clear messaging hierarchy
smooth, unobtrusive animations
straightforward service explanation
a lead form directly in the hero
intuitive navigation for busy industrial and operational teams
The priority was always clarity and trust, not “over-design.”
The Solution
The new site delivers everything the old one lacked:
Clear explanations of services, markets, and approach
Strong positioning as an international, senior-led consulting firm
A modern and professional visual identity
A conversion-first hero section
Bilingual blog architecture (Portuguese + Spanish)
Webflow CMS structures that empower the internal team
Every element is functional, intentional, and aligned with the way B2B buyers think.
The Outcome
The project was approved with minimal revisions — the strategy and design aligned immediately with the client's expectations.
Today, the website:
reflects the experience and authority of the consulting team
presents the company with the professionalism and clarity their sector demands
supports their marketing with a scalable, bilingual blog
enables their internal team to maintain, update, and grow the site without external dependency
finally communicates the true strength and capability of the firm
It’s the first time they have a digital presence that fully represents who they are — a serious consulting partner operating across Latin America.