MACHN Architecture - Website Redesign & Webflow Development by Lucas BacelarMACHN Architecture - Website Redesign & Webflow Development by Lucas Bacelar
MACHN Architecture - Website Redesign & Webflow Development
Elevating a Luxury Architecture Studio Through Branding & Webflow
MACHN is a Brazilian architecture firm known for sophisticated, high-end residential projects. Their previous website didn’t reflect that reality — it looked more like a generic marketing landing page than a premium design studio. The visual tone, layout, and message were completely misaligned with the level of work MACHN creates.
“Our old site didn’t reflect what we actually do. Now it finally matches who we are.”
— MACHN Founders
The Challenge
The firm already operated in the AAA segment, but their online presence suggested otherwise.
The old website:
looked cheap and templated
used wrong tone and loud sales-style elements
failed to highlight the stunning portfolio
didn’t communicate luxury, refinement, or brand identity
created a mismatch between how MACHN worked and how they appeared online
The objective wasn’t aggressive lead generation — it was brand alignment, authority, and elegance.
The Approach
I treated the project as a complete rebuild from scratch. Scope included:
Branding refresh
Visual direction inspired by luxury fashion brands
Wireframing & UX strategy
Minimalist, editorial-style UI design
Full Webflow development
Copy refinement and structure
Curation of project photography
We kept their existing color palette — white, soft neutrals, deep gray, and a muted brown-salmon accent — and built a layout that feels clean, spacious, and timeless.
The entire design intentionally elevates imagery over interface, letting their architectural work speak for itself through large-scale photography, subtle transitions, and a restrained typographic system.
The Solution
The new homepage serves as a refined introduction to the studio:
Clear articulation of who they are and how they work
Strong founder presence and story
A curated showcase of standout interior and residential projects
A clean presentation of their design process
Modern interactions and structure — without unnecessary noise
A call to action that feels aligned with a premium service, not a sales page
The final result is a site that feels luxurious, modern, confident, and absolutely on-brand.
The Outcome
The founders approved the first design draft immediately — a sign that the direction finally matched their identity.
The new website now:
Aligns with their high-end positioning
Reflects the quality of their portfolio
Gives prospects and partners the right first impression
Presents MACHN as a sophisticated architectural studio, not a commodity service
It’s a site they’re proud to share — and one that represents their work with accuracy and elegance.