MACHN is a Brazilian architecture firm known for sophisticated, high-end residential projects. Their previous website didn’t reflect that reality — it looked more like a generic marketing landing page than a premium design studio. The visual tone, layout, and message were completely misaligned with the level of work MACHN creates.

“Our old site didn’t reflect what we actually do. Now it finally matches who we are.” — MACHN Founders

The firm already operated in the AAA segment, but their online presence suggested otherwise. The old website:

looked cheap and templated

used wrong tone and loud sales-style elements

failed to highlight the stunning portfolio

didn’t communicate luxury, refinement, or brand identity

created a mismatch between how MACHN worked and how they appeared online

The objective wasn’t aggressive lead generation — it was brand alignment, authority, and elegance.

I treated the project as a complete rebuild from scratch. Scope included:

Visual direction inspired by luxury fashion brands

Copy refinement and structure

We kept their existing color palette — white, soft neutrals, deep gray, and a muted brown-salmon accent — and built a layout that feels clean, spacious, and timeless.

The entire design intentionally elevates imagery over interface, letting their architectural work speak for itself through large-scale photography, subtle transitions, and a restrained typographic system.

The new homepage serves as a refined introduction to the studio:

Clear articulation of who they are and how they work

Strong founder presence and story

A curated showcase of standout interior and residential projects

A clean presentation of their design process

Modern interactions and structure — without unnecessary noise

A call to action that feels aligned with a premium service, not a sales page

The final result is a site that feels luxurious, modern, confident, and absolutely on-brand.

The founders approved the first design draft immediately — a sign that the direction finally matched their identity.

The new website now:

Aligns with their high-end positioning

Reflects the quality of their portfolio

Gives prospects and partners the right first impression

Presents MACHN as a sophisticated architectural studio, not a commodity service

It’s a site they’re proud to share — and one that represents their work with accuracy and elegance.