Why You Need a Telehealth Marketing Plan

Welcome to the telehealth crossroads.

Ready or not, the COVID climate has ushered in the advent of digital medicine, born out of lockdown and raised in the age of post-pandemic uncertainty.

With 46% of 2020 patients pointing to safety as the chief reasoning behind their migration to telehealth services, it’s likely digital healthcare—from video visits to electronic record keeping—will continue to attract patients amid the post-COVID era.

Yet wide-scale telehealth adoption is still relatively new. Indeed, it took the arrival of the 2019 pandemic to transform the current playing field and pave the way for legal and insurance waivers, allowing clinics to bring telemedicine to the masses.

It’s only natural healthcare providers will face challenges in expanding their practices. Limited access to digital devices can present obvious roadblocks, as can genuine concerns regarding information security.

Still, the benefits of telemedicine are hard to ignore, as they can offer:

Expanded patient demographics

Budget streamlining

Improved operations and faster response times

Extended opportunities for specialist referrals/consultations

If, like many healthcare practitioners, you’ve decided avoiding the digital medicine trend is simply not an option, it’s time to start advocating for the telehealth cause.

Loudly.

And, above all, strategically.

For finished product (and links to the other articles in the series), please visit: https://www.leadsquared.com/industries/healthcare/telehealth-marketing-plan/