Payme Brand Identity Design
Gaurav Sharma
Brand Designer
Graphic Designer
Motion Designer
Adobe After Effects
Adobe Illustrator
1.1 Cover design
Behind the Brand
Payme, my fictional brand, is thoughtfully related to Finance and Payments likewise PayPal. It aims at making payments safe and secure and easily transferrable worldwide.
As I mentioned before, This brand aims at making payments safe, secure and accessible worldwide. If we talk about their vision, they see 70% of payments to be done digitally using methods such as UPI, eWallets, Net banking, etc.
Creative Support
Brand Identity Design
Strategic Plan
Creative Direction to their Business
1.2 Logo design
🔖 Design Process
I made this logo with the thought of representing wallets, money or banking elements. So I turned up normal Y into the wallet and finally decided to use a coin icon dropping into that wallet. This has included a lot of revisions and plan changes.
2.1 Logo animation
3.1 Stationary branding
3.2 Stationary branding (1)
3.3 Letter card
3.4 Business card
