Therapy Collective | Brand & Web Design

Kristina Balciunaite

The Brand

Camille is a Licensed Marriage and Family Therapist. She helps people in the BIPOC community feel empowered and heal trauma, through diversity focused therapy. Her practice is focused on helping people within the areas of racial identity, couples therapy and career counseling. allows her to understand the needs of artists and the challenges they may be facing. Camille believes in a curious and compassionate approach to therapy, which she incorporates through helping her clients integrate all parts of themselves.

The Challenge

Camille is now ready to expand her business and add more therapists to her practice. Her previous website aligned more with female clientele, but she wanted to expand it to align with both men and women. She wanted her website to match the level of expertise her business provides.
The transformation
The transformation
Friendly yet professional brand identity
Friendly yet professional brand identity

The Goal

Refresh and update the website to reflect the current growth of the business and team
Add credibility and user friendliness by ensuring that the site is optimized for mobile, accessibility, and legal compliance
→ Upgrade her existing brand style by adding polish and professionalism
→ Make the branding more cohesive and scalable, as the current logo was hard to read in small size

The Approach:

We designed a warm and inviting brand identity that resonates with her ideal clientele:
Warm and earthy color palette: To signal warmth and invitation, as well as maintaining a gender neutral aesthetic.
Logo refresh: The primary logo is friendly, minimal and positive, like Camille’s work. The plant composition paired with the star symbolises inclusivity, individuality, diversity and support. It suggests growth, flourishing in one’s uniqueness. It’s tied together with the font in a warm and inviting style.
Bold but subtle graphical elements: The graphical elements reflect the inviting, warm and grounding nature of Camille’s brand. They add visual interest to the website compositions and create a friendly and approachable atmosphere.

The Results

Camille got a polished website that reflects her brand and what it stands for
Confidence and professionalism
Camille now has a new site she can share with confidence, which makes it easier than ever to share her offers and invite in aligned clients.
More time and energy for what matters
Camille’s new site gave her confidence sharing her website and business. That confidence has made it easier than ever to share her offers and invite in aligned clients.
Room to grow the practice
Camille now has a scalable brand and website that allows her to grow her team and expand her brand.

In Camille's words:

"I wanted to add more pages to my website and improve the overall look. Kristina was very responsive and works quickly! She is kind, knowledgeable and gets the work done! I loved the result! It was more than what I had envisioned. I was very happy with the outcome. I would highly recommend working with Kristina. She was patient, fast, and easy to work with. She was very kind as well. She is also very talented and would recommend her work to anyone!" Camille Tenerife | Founder of Diversified Therapy LA
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Posted Jul 23, 2025

Updated brand and website for Diversified Therapy LA to reflect their growth and uplift brand image.

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