NOAR is a full-cycle web design studio working across a wide range of digital projects — from award-driven websites to complex product platforms. Alongside core web design, the studio offers extended creative services including photo and video production, motion, and 3D design.

The challenge was to translate this broad and multi-layered offering into a clear, structured digital presence — one that communicates both the creative depth of the studio and its ability to deliver across different types of projects.

I led the website design from the ground up — from creative direction to final UI.

The goal was to create a website that balances visual impact with clarity, making it easy for different audiences to understand the studio’s offering while maintaining a strong, distinctive presence. The design itself required a careful balance, aiming for an award-level visual direction while ensuring the interface remains clear, usable, and accessible for a broader audience.

Special attention was given to:

structuring diverse services into a cohesive system;

building a clear user flow across the site;

creating a visual direction that reflects a high-end, award-level studio.

The result is a website that positions NOAR as both a creative and strategic partner — helping attract new clients while reinforcing its presence in the digital space.

Moodboard — The process started with defining the visual direction. I curated references across layouts, sections, and interactions to align on the tone and overall feel of the website.

Concept Design — Based on the approved direction, I developed three distinct homepage concepts. Each explored a different visual approach, allowing the client to choose a direction before moving into full design.

Full Design (Desktop & Mobile) — After finalizing the concept, I designed the full set of pages, focusing on clarity, hierarchy, and consistency. The layouts were then adapted for mobile to ensure a smooth and reliable experience across all devices.

Handoff & Development Preparation — As development was handled by the client’s team, the final step was preparing a clean and structured Figma file. Components, layouts, and naming were organized to ensure a smooth and efficient handoff for implementation.

Design & Creative Direction — Danylo Druhov

Live Website — NOAR

Website / LinkedIn / Behance