Language AI (Landing page project)

Language AI addresses the persistent challenge of language barriers in our increasingly interconnected world. It solves the problem of effective communication across different languages by providing accurate and efficient translation services.

Businesses: Seeking to expand globally, communicate with international clients, and navigate diverse markets.

Students and Educators: Pursuing academic excellence, researching, and collaborating across language barriers.

Travellers: Exploring different cultures, needing translation assistance while navigating new destinations.

Language Enthusiasts: Wanting to learn new languages or improve existing language skills for personal or professional growth.

Individuals: Seeking to connect with friends, family, or colleagues globally, regardless of language differences.

Initially, I analyzed the client's viewpoints alongside an examination of their competitors' websites. I utilized ChatGPT to generate content for the landing page based on the insights gathered from this research and competitive analysis.

I opted for sketching to envision the high-fidelity aspects of the project because I find it more conducive to relying on my hands and employing analogue methods for ideation. This approach allows me to thoroughly explore and express my ideas before translating them into Figma. My strong preference for analogue methods stems from the tactile and intuitive nature they offer, enhancing the creative process and contributing to a more authentic representation of my design concepts.

Following the sketch, I translated it into Figma and introduced subtle animations to enhance the user experience. Collaborating with the clients, we iterated on the design to ensure the page's optimal appearance for a better user experience.

As a result of this project, the client received a great Landing Page with:

Better storytelling

Fresh UI style

Custom-designed imagery

Throughout the project, I worked closely with the client to ensure that we were on the same page and that their input was valued. I believe that open communication is essential to a successful project and I always strive to keep my clients in the loop throughout the design process.