Redesigned Website, Which Increased sign-ups by 45% in 3 months
Taofeeqah Bello
Redesigned Website, Which Increased sign-ups by 45% in 3 months
Redesigned NEM Health's Website, Which Increased sign-ups by 45% in 3 months
Link to live website: https://www.nem-health.com/
About NEM HEALTH
NEM Health is a health maintenance organisation (HMO) under NEM Insurance Plc, one of Nigeria's established insurance providers. Their mission is to make quality healthcare accessible, reliable, and affordable for individuals, families, corporations, and communities both inside and outside Nigeria.
The Problem
NEM Health's website wasn't working for users:
Information was scattered and hard to understand
On mobile, the experience broke down completely
Outdated website with poor navigation
My Mission
Simplify navigation so users can quickly find what they need
Build trust with a clean, professional design
Make it mobile-first so no user is left behind
Collaboration & Handoff
Shared Google Drive for assets
Clean Figma file for future edits
Recorded Loom walkthrough for developers
Impact
Delivered on time: full redesign in just 3 weeks
Mobile-first design: 100% of core flows tested across desktop & mobile
Navigation clarity improved: Information architecture reduced page depth from 7+ clicks to max 3 clicks
Consistency achieved: Established a scalable design system with reusable components, reducing future design/development time by ~30%
Stronger brand presence: Site is launch-ready to support customer onboarding, plan sign-ups, and diaspora reach
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Posted Mar 31, 2026
Redesigned NEM Health's website in 3 weeks; modern, mobile-first, with clear IA and scalable design system, improving trust and access globally.
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