LMC MUA came to me at a pivotal point in her business journey. As a talented makeup artist and hair stylist based in Kent, she had built a strong reputation through word-of-mouth and repeat clients, but her digital presence wasn't doing her skills justice.

Her existing setup was a basic Squarespace template that looked exactly like hundreds of other makeup artists' websites. In an industry where personality, creativity, and professional credibility are crucial differentiators—especially in the competitive wedding market—this generic approach was holding her back from attracting her ideal clients.

The challenge was multifaceted: she needed a complete brand identity that didn't exist, a website that could showcase her dual expertise in both makeup artistry and hair styling, and most critically, a way to stand out in the saturated wedding supplier market. Brides today have countless options and are drawn to suppliers who feel both professionally competent and personally engaging.

Her booking process was particularly problematic. Different services required different information and had varying price points, but her template site offered only a generic contact form. This created confusion for potential clients and extra administrative work as she had to manually clarify service details and pricing with each enquiry.

Brand Strategy & Identity Development I began by understanding what made LMC unique in her market. Her strength lay in her ability to create beautiful, lasting looks while maintaining a fun, relaxed atmosphere that puts nervous brides at ease. This became the foundation for a brand identity that needed to communicate both professional excellence and approachable personality.

The brand development focused on creating something distinctly hers—moving away from the generic pastels and script fonts common in the beauty industry toward something more sophisticated yet playful. The identity needed to appeal to brides seeking quality work from someone they'd genuinely enjoy spending their wedding morning with.

Website Design & User Experience Built in Framer, the new website was designed to solve the specific challenges facing makeup artists in the wedding industry. The navigation clearly separates her different service offerings—bridal makeup, hair styling, and special occasion services—making it easy for visitors to find exactly what they need.

The design balances professionalism with personality, using carefully chosen imagery, typography, and layout to communicate both skill and approachability. Every page was designed with the bride's journey in mind, from initial discovery through booking decision.

Transparent Pricing Strategy One of the most important improvements was the integration of clear, upfront pricing. Rather than hiding costs behind enquiry forms, the website displays pricing transparently, allowing potential clients to make informed decisions before reaching out. This approach builds trust and qualifies leads more effectively.

Service-Specific Booking Forms The booking system was completely reimagined with dedicated forms for different services. Each form collects the specific information needed for that service type—wedding date and venue for bridal services, event type for special occasions, etc. This streamlined approach saves time for both LMC and her clients while ensuring all necessary details are captured from the first contact.

Portfolio Presentation The website showcases her work through carefully curated galleries that demonstrate both her technical skill and style versatility. The layout ensures her best work gets prominence while making it easy for brides to envision themselves in her chair.

The transformation elevated LMC from just another makeup artist with a template website to a distinctive, professional brand that genuinely stands out in her market.

Complete brand transformation from generic template to distinctive professional identity

Significantly improved user experience with clear navigation and service differentiation

Transparent pricing that builds trust and pre-qualifies enquiries

Streamlined booking process that saves time and captures better lead information

Professional website that reinforces premium positioning while maintaining approachability

Stand-out digital presence in the crowded wedding supplier market

Client Impact: The new brand and website immediately elevated how potential clients perceived LMC's services. The professional presentation justified her pricing while the personality elements helped her connect with brides looking for someone who'd make their wedding morning enjoyable rather than stressful.

The service-specific booking forms proved particularly successful, dramatically improving the quality of enquiries she received. Instead of vague "how much do you charge?" messages, she began receiving detailed enquiries from genuinely interested brides who already understood her pricing and services.

Business Growth: The clear, professional presentation opened doors to higher-end wedding venues and more discerning clients. The transparent pricing strategy, while initially concerning to the client, actually increased booking rates by attracting clients who valued and could afford quality service while filtering out price shoppers.

Long-term Success: Beyond the immediate business impact, the project established a scalable foundation for LMC's continued growth. The brand identity works across all touchpoints, from business cards to social media, creating consistent recognition in her local market.

This project demonstrates how strategic branding and user-focused design can transform service-based businesses. By understanding the specific challenges facing wedding suppliers and creating solutions that serve both business owner and customer needs, the result was a brand experience that drives both recognition and revenue.

Brand Strategy & Development

Logo Design & Visual Identity

Website Design & Development (Framer)

User Experience Design

Service-Specific Booking Forms

Pricing Strategy Implementation

Portfolio Curation & Presentation