The Breakfast Club is a restaurant committed to serving fresh and delicious brunch items that every customer will enjoy. The branding for this restaurant is inspired by an old breakfast diner but with a modern twist. From menus and signs to keepsake mugs and stickers, this restaurant has it all. For this project I created an official branding guide, logo variations, packaging of mugs, stickers, the restaurant sign, a sticker, and a fun breakfasty pattern.