Bask Premium Towels are light-weight towels perfect for any beach out there, whether rocky or sandy.  This brand is all about the consumer with its packaging focused on other beach-lovers and friendly notes.  Like its towels, Bask's brand is light and fun.  For this project I created an official branding guide, logo variations, packaging materials such as the box and tags, and a mockup of a towel tag and complimentary tote bag.