Creative Content & Brand Storytelling – Phytocosmetics

I developed a complete creative content proposal for a skincare and phytocosmetics brand, starting from the client's initial concept.

My work included creative direction, visual concept development, color palette selection, AI-assisted image creation, social media copywriting, and brand storytelling.

I created content focused on the brand's philosophy, product features, ingredients, self-care rituals, and the founder's personal story.

Each visual and written piece was developed to work together, creating a consistent and engaging brand presence.

The project also included adapting the original Spanish-language content into English, focusing on natural expression, tone of voice, and cultural relevance rather than literal translation.

My contribution: Creative Direction · Content Creation · Social Media Copywriting · Brand Storytelling · AI-Assisted Visual Creation · Spanish-to-English Content Adaptation.

Portfolio note: The brand name and logo have been removed from the visual samples to protect the client's identity while authorization for public portfolio display is pending.