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Over the span of 2020 to 2022, I spearheaded the branding and graphic design project for ASG Eye Hospital, focusing on revitalizing its visual identity. Collaborating closely with stakeholders, I embarked on a journey to modernize ASG's brand image while upholding its commitment to excellence in eye care. Through meticulous research and strategic design interventions, we refined the hospital's logo, typography, and color palette to convey professionalism and trustworthiness. This initiative extended to creating cohesive marketing collateral and digital assets, enhancing brand recognition and patient engagement. The project underscored the pivotal role of design in shaping healthcare experiences and strengthening ASG Eye Hospital's market presence.