The Diwali Sales Analysis project explores sales trends during the festival season using Python libraries like Pandas, NumPy, Matplotlib, and Seaborn. It examines key factors such as gender, age group, and state-wise sales distribution. The analysis involves data preprocessing, exploratory data analysis (EDA), and visualizations to uncover meaningful patterns. By identifying top-performing demographics and regions, this project helps businesses refine their marketing strategies and optimize sales performance during Diwali.